Experience / Career Document
Ross Boag
Senior Brand, Graphic & Digital Designer
Brand Systems / Campaign Design / Digital Signage / Web Design / AI-Assisted Workflows
12+
Years
34
Blue Chip Brands
14+
Sectors
500+
Clients
Professional Profile
Senior brand, graphic and digital designer with 12+ years of delivery across agency studios, in-house marketing teams and specialist screen environments.
I work at the point where visual impact, message clarity and production reality all have to line up. Campaign assets, screen content, interfaces and brand systems built to hold up under pressure.
My background spans automotive, hospitality, hotels, food and beverage, spirits and alcohol, healthcare, travel, retail, sport, law, real estate and corporate environments. Brands include Coca-Cola, Volvo, Hilton, Holiday Inn, Hotel Indigo, Lotus and Rangers FC.
Alongside my senior design role at Add Vision, I'm developing AI-assisted workflows, web prototypes and interactive systems that speed up production without diluting creative judgement.
Education
HNC Graphic Design
Progressed directly into an agency role at Lateral Line Creative Services and quickly moved into higher-responsibility commercial project work.
Specialism
Brand Systems / Campaign Design / Digital Signage / Web Design / AI-Assisted Workflows
Capability Stack
Software
01 / In-House
Senior Graphic Designer
Lead advertising and marketing design for commercial screen systems, interactive touchpoints and ongoing content production across retail, hospitality, corporate and visitor environments.
Screen / Interaction / Systems
Commercial Screen Content
- —Manage screen content end to end for live commercial environments where readability, pacing and message hierarchy support campaign performance.
- —Design high-turnover content suites: menus, promotions, campaign bursts and screen sequences.
- —Build reusable layout logic for multi-screen and multi-site rollouts without visual drift.
- —Turn business objectives into clear screen communication that holds up across viewing distances, dwell times and brand constraints.
Interactive & Experiential Projects
- —Led design and delivery of interactive touchscreen systems for public-facing spaces.
- —Designed shopping-centre wayfinding UI with map hierarchy, route clarity and touch-first navigation.
- —Created visitor-centre interactive experiences focused on discovery and engagement flow.
- —Defined UX structure, interaction patterns and screen behaviour for busy, distracted public spaces.
- —Optimised interfaces for high-footfall usability and accessibility.
Technical Execution & Innovation
- —Prototype and test interactive concepts directly in code.
- —Apply systems thinking to layout rules, navigation logic and component structure.
- —Use VS Code and GitHub Copilot to accelerate production while maintaining design quality control.
02 / In-House
Graphic Designer / Photographer / Videographer
Managed brand, advertising and marketing output across multiple channels, plus photography and video, within a fast-moving national healthcare organisation.
- —Delivered campaign design across print, digital, email, social and in-clinic touchpoints.
- —Supported brand consistency across promotional and internal communication streams.
- —Produced and edited video including patient testimonials and promotional marketing assets.
- —Created screen content for clinic display systems and waiting rooms.
03 / Agency
Graphic Designer / Creative Lead Projects
Five years of agency work across automotive, hospitality, drinks and retail, moving from studio support into leading client-facing projects.
Agency Brand Delivery
- —Design work for brands including Coca-Cola, Volvo, Lotus, Hilton, Holiday Inn, Hotel Indigo, DoubleTree, Hampton and Marco Pierre White Restaurant.
- —Grew from studio support into a direct client-facing project role.
Campaigns & Commercial Design
- —Designed campaigns across automotive, hospitality and retail.
- —Produced press, brochure, flyer and collateral suites for major hotel groups and regional business campaigns.
- —Led monthly campaign output for Belmont Motor Group, including seasonal launches and event-led promotions.
- —Contributed to major January sales campaigns in the motor dealer market.
Digital, Photography & Video
- —Designed and built a classic-car sales website balancing visual appeal with practical usability.
- —Photographed a Volvo showroom launch with imagery used in press coverage.
- —Produced video work including a major UK airport health and safety film.
- —Created promotional photography and video assets for hospitality and event-led campaigns.
- —Managed delivery from brief to production handoff with clients, printers and media partners.
Brand & Environment Work
- —Designed Coca-Cola factory-floor environmental graphics at large physical scale.
04 / Freelance
Freelance Graphic Designer
Fast-turnaround commercial delivery.
- —Took on freelance projects across walk-in client work and agency support.
- —Designed menus, banners and promotional material for fast-paced retail and hospitality clients.
- —Worked directly with clients to sharpen layouts, messaging and overall quality.
- —Produced agency-side work for Glen's Vodka, Rangers FC, Loch Lomond Whisky Group and fashion clients.
- —Handled retouching and final artwork preparation for reliable print output.
- —Ran freelance projects alongside full-time work throughout.
05 / Independent
AI Systems Experience & Interactive Development
Systems-led design research.
- —Building AI-assisted systems to generate designed visual output faster.
- —Building structured layout and typography logic to keep quality consistent at scale.
- —Testing workflows that turn basic inputs into resolved, print-ready design output.
- —Applying systems thinking to multi-screen content and scalable production.
- —Prototyping web and interface concepts with VS Code and GitHub Copilot.
Where I add the most value
01
Brand & Graphic Designer
Campaign-led thinking, strong hierarchy and real production experience across major brands in demanding, high-output environments.
02
Screen + Interactive Specialist
Digital signage, public interfaces, wayfinding logic and content systems designed for live commercial environments.
03
AI + Web Systems Builder
Design judgement combined with prototyping ability and a practical approach to scalable, AI-assisted production.