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Commercial Screen Systems
Screen communication systems for digital signage and public display networks where speed, legibility and message control are critical.
Senior Brand, Graphic & Digital Designer
Ross BoagBrand, campaign & screen design
Built in agency studios, in-house teams and live commercial environments: campaigns, websites, digital signage, interactive systems and production-ready brand assets that are designed to land fast and hold quality under pressure.
Ross Boag / Senior Brand, Graphic & Digital Designer / Remote
[02]Selected Work / Category View
Work with standards.
Brand experience archive - select any brand
Brands with standards first.
Capability and specialism built on delivery.
This is not a logo list. It is evidence of range: campaign systems, print, digital, screen content and brand execution delivered across agency, in-house and specialist commercial environments.
Experience footprint
34 brands — 14 sectors — 12+ years
Cross-sector depth with production-level accountability.
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Food & Dairy
Food and dairy brand delivery across Scottish production businesses and consumer-facing campaigns.
03
Drinks, Spirits & FMCG
Campaign and promotional work across premium spirits, FMCG and on-trade drinks environments.
04
Healthcare, Travel & Public Environments
Design delivery across healthcare, travel and public-facing environments where trust and clarity are essential.
05
Hospitality & Hotels
Hospitality campaign, collateral and screen-content work across internationally recognised hotel groups.
06
Sport
Supporter-facing sport campaign and licensed brand design output.
Capability runway
Senior-level judgement across 34+ brands / 14 sectors / 12+ years.
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Brand-Led Campaign Delivery
Campaign thinking translated into production-ready assets across print, motion, social and on-site touchpoints without losing brand integrity.
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Interactive Public UX
Map-led wayfinding and touchscreen logic designed for high-footfall spaces where people need immediate clarity.
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Systems + Creative Direction
Structured design rules and reusable component logic that keep quality consistent at commercial scale.
Ross Boag / Senior Brand, Graphic & Digital Designer / Remote
[04]Career / CV
From agency foundations to systems-led practice.
01 / 06
CV Snapshot
Senior brand, graphic and digital designer with 12+ years of delivery across agency studios, in-house marketing teams and specialist screen environments.
Experience Range
- Add Vision — Digital signage, screen content & interactive systems (2020–present).
- Optical Express — National healthcare brand & multi-channel (2019–2020).
- Lateral Line — Agency campaigns across global brands (2014–2019).
At a Glance
- 12+ Years · 34 Blue Chip Brands · 14 Sectors · 500+ Clients
- Brands: Coca-Cola · Volvo · Hilton · Hotel Indigo · Lotus · Rangers FC
- Specialisms: Brand Systems · Digital Signage · AI-Assisted Workflows
02 / 06
Add Vision
Lead advertising and marketing design for commercial screen systems, interactive touchpoints and ongoing content production across retail, hospitality, corporate and visitor environments.
Screen Content & Campaigns
- Digital signage for retail, hospitality, corporate and visitor environments.
- Menus, promotions, campaigns and screen sequences delivered at scale.
- Reusable layout logic for multi-screen and multi-site rollouts.
Interactive & Experiential
- Designed and delivered interactive touchscreen systems.
- Shopping-centre wayfinding: map interface and navigation UX.
- Visitor-centre interactive display: engagement-led experience.
03 / 06
Optical Express
Managed brand, advertising and marketing output across multiple channels, plus photography and video, within a fast-moving national healthcare organisation.
Key Contributions
- Print, digital, email, social and in-clinic campaign delivery.
- Produced and edited video including patient testimonials and promotional assets.
- Created screen content for clinic display systems and waiting rooms.
04 / 06
Lateral Line Creative Services
Five years of agency work across automotive, hospitality, drinks and retail, moving from studio support into leading client-facing projects.
Brand & Campaign Work
- Brands: Coca-Cola, Volvo, Lotus, Hilton, Holiday Inn, Hotel Indigo and Marco Pierre White.
- Monthly campaign output for Belmont Motor Group across seasonal and event-led promotions.
- Coca-Cola factory-floor environmental graphics at large physical scale.
Digital, Photography & Video
- Classic-car sales website: design and UX delivery.
- Volvo showroom launch photography used in press coverage.
- Major UK airport health and safety video production.
05 / 06
Freelance
Fast-turnaround commercial delivery across walk-in client work and agency support.
Projects & Clients
- Menus, banners and promotional material for retail and hospitality clients.
- Agency work for Glen's Vodka, Rangers FC, Loch Lomond Whisky Group and fashion clients.
- Retouching and artwork finalisation for reliable print output.
06 / 06
Independent
Systems-led design research: AI-assisted workflows, interactive prototypes and scalable production frameworks.
Focus Areas
- Building AI-assisted systems to generate designed visual output faster.
- Testing workflows that turn basic inputs into resolved, print-ready output.
- Prototyping web and interface concepts with VS Code and GitHub Copilot.
Availability
Available for senior design, high-value campaigns,
digital experience and commercial screen programmes.
Open to senior roles, retained collaborations and project work where design quality, brand intelligence and delivery discipline are expected from day one.
Ross Boag — Senior Designer — Remote